"Just because you do not take an interest in politics doesn't mean politics won't take an interest in you”

Pericles



Thursday, November 8, 2007

RIP: The Spin Room, 2007

An interesting article over at The New Republic provides a glimpse into the rapidly evolving world of presidential campaigning in the Internet Age: the Death of the Post Debate Spin Room.

The advent of social networking sites, the pervasive liveblogging major political events on political websites and the 24-7 news cycle's insatiable appetite has ripped message control from the campaigns. The reality is - the Internet removes the need for the middle-men, the spinmeisters and the professional punditry to tell the audience (the VOTERS) who 'won the debate' or 'scored more political points.' The campaigns who continue to rely on the outdated practice of "spinning" the political reporters are behind the eightball. Through the power of the Internet the audience has arrived at it's own consensus as the debate occured.

TNR's delineates the different approaches taken by two high profile strategists (Joe Trippi from Edwards and Mark Penn from Hillary). Which one looks like the 21st century campaign? Which one seems to be playing by last century's political handbook? I'll let others decide.

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