"Just because you do not take an interest in politics doesn't mean politics won't take an interest in you”


Thursday, January 3, 2008

The Final Iowa Ads - Edwards' Unique Approach

All three leading Democratic candidates bought substantial airtime on Iowa television last night, the Iowa Caucus Eve. While both Obama and Clinton appear in a one-on-one sitdown with the Iowa electorate to deliver their closing arguments, John Edwards doesn't even appear in his closing ad. Instead, he has Iowan Doug Bishop explain Edwards' promise to Bishop's young son, "I'm going to keep fighting for your daddy's job" as the reason he supports Edwards.

In my opinion, the choice to have an average American deliver a testimonial on his behalf, was the more powerful of the three Democratic ads.

Obama lightheartedly lets Iowans know "you'll be glad to know this will be one of the last times you'll here me say, "I'm Barack Obama and I approved this message""... and then goes on to explain why he is running for president. "I'm running to finally solve the problems we talk about year after year after year..."

Hillary's ad, called Crossroads delivers a litany of issues facing the nation's next president. But the MSM seems to be more fascinated by the "extreme makeover" and good lighting of the softer, gentler Hillary than the substance of the message.

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